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Paulista News

Paulista Is Turning 1!

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This Saturday, November 3rd, from opening at 7am until closing at 11pm, we will celebrate the end of our amazing first year! It’s been a whirlwind, to be sure, and has flown by at a pace that, frankly, for us, is hard to believe. The year has been filled with a million highs and not surprisingly, a few lows. But ultimately, there is a ton to celebrate as we close out our first year of operations.

Undoubtedly, much of our success in our first year is due to the amazing support we’ve received from our local community. When we did our initial visioning and planning for our Brazilian restaurant and craft beer taproom on the corner of Park Blvd. and Wellington St. in Oakland’s Glenview District, more than anything we hoped we could build a place that would be an anchor for the community; a casual gathering place for friends, families, and neighbors to meet for a great cup of coffee or an açai bowl, a craft beer or glass of wine, an ice cream cone, or a fantastic Brazilian meal.

As we look back on our first year, we believe that this initial goal of becoming a gathering place the our community is still central to what we do. So, as we celebrate the end of our first year, it seems appropriate to tie our celebration into a fundraiser for one of the pillars of the neighborhood, Glenview Elementary School. The fact that each of our own children either went through Glenview Elementary or are there now, makes this an even more logical choice. So, on Saturday, 10% of the proceeds from the day will go the school!

None of this would have been possible without our awesome staff – those who have been there from the very beginning – Oui, Sara, Ranon, Evie, and Lucas; those who have been with us since shortly after the beginning – Gary, Antonio, Tony, Frankie, Wilfrido, and Isaiah; and those who joined us in the last 6 months – Isis, Kavin, Stuart, Douglas, Ling, Joshua, Yasmin, Luis, and Juan. We feel very lucky to have such an incredible team. We would also like to thank our partners – Red Bay Coffee, Mr. Dewie’s Cashew Creamery, Cory Gowan who heads our wine program, Oakland United Beerworks who brews Paulista Pils, as well as the many amazing breweries, cideries, and wineries who we feature regularly. Finally, we would like to thank our wives, Kimi and Britt, and our kids, Gigi, Mimi, Ellis, and Quincy for unconditionally supporting us throughout this rollercoaster of a first year.

We hope you will join us at some point on Saturday to celebrate. As always, there will be great food, great beer and wine, and a great atmosphere. Plus, live music at 7pm with “The Void” a group of young, very talented jazz musicians who recently graduated from our local middle school!

Once again, thank you all for your tremendous support!

– Jesse, Alex, and the Paulista Team

6 Nomeações no East Bay Express!

By Paulista News No Comments

By Celso Braz

A equipe do “Paulista” gostaria de compartilhar e ao mesmo tempo agradecer a grande notícia que acabamos de receber: 8 meses após sua inauguração, o Paulista foi indicado em 6 categorias do super competitivo e reconhecido “2018 Best Of The Bay” East Bay Express, da Baía de San Francisco.

Best New Restaurant

  • Copper Spoon
  • Delegates
  • Dyafa
  • Juanita & Maude
  • Paulista Brazilian Kitchen & Taproom

Best South/Central American Restaurant

  • Cholita Linda
  • El Mono
  • Paulista Brazilian Kitchen & Taproom
  • Platano

Best Beer Bar/Taproom

  • Beer Revolution
  • The Good Hop
  • Paulista Brazilian Kitchen & Taproom
  • The Trappist

Best Kid-Friendly Restaurant

  • Cactus Taqueria
  • CommonWealth Cafe & Public House
  • Fenton’s Creamery
  • Paulista Brazilian Kitchen & Taproom
  • Picante

Best Happy Hour

  • La Marcha Tapas Bar
  • Luka’s Taproom
  • Paulista Brazilian Kitchen & Taproom
  • Runway Spirits
  • Starline Social Club

Ainda estamos um pouco impressionados com a dimensão e importância dessas indicações. É uma grande honra competir com restaurantes e bares tradiicionais e altamente respeitados. Alguns desses estabelecimentos, além de nossa admiração, foram modelos de negócios que usamos como referência, na concepção do Paulista.

Fazer parte desta lista seleta já é uma vitória, para nós!

Mas a maior premiação é constatar a alegria de nossos clientela, que está gostando de nosso conceito e aumentado a cada dia.

Desde a abertura do Paulista, nosso objetivo foi construir um local de encontro para a comunidade. Um lugar onde as pessoas pudessem se reunir em todas as horas do dia ou da noite para saborear boa comida, boa cerveja, um jogo, uma conversa, um riso, um dia com a família, uma noite com amigos ou simplesmente… relaxar.

Mas nada disso seria possível sem você, nosso cliente. E por isso, estamos muito gratos e honrados.

Cliente e leitor amigo, se quiser nos dar a honra de ter o seu voto no “2018 Best Of The Bay”, clique no link abaixo:

Obrigado novamente a todos vocês, pelo seu apoio!

– Jesse, Alex e a equipe Paulista


Um grande abraço e obrigado ou nosso amigo Celso Bras pelo o artigo. Valeu irmão!


Paulista at East Bay Express

By Paulista News No Comments

Paulista’s snack game is strong, including acai bowls (left) and coxinhas, fritters filled with chicken. – PHOTO BY MELATI CITRAWIREJA

At Oakland’s Paulista Brazilian Kitchen & Taproom, Everyday Brazilian Food Is Served All Day

In 1995, the United States nabbed its first Brazilian steakhouse chain, and, understandably, Americans went crazy for the concept of all-you-can-eat meat. Two decades later, Brazilian food still feels more or less synonymous with steak carved tableside here in the Bay Area.

Brazil’s culinary narrative is actually far more complicated, informed by waves of migration — the Portuguese, Japanese, Italians, Lebanese, Syrians, Palestinians, and other groups all put their stamp on Brazilian cuisine and culture. This is especially true in the cosmopolitan melting pot of São Paulo, which is where Oakland’s Alex Yamamoto was born.

Yamamoto lived in Brazil for 19 years before moving to Japan, opening his first Brazilian restaurant, meeting his wife, and then following her to the United States. In Oakland, he met avid craft beer nerd and fellow Glenview Elementary parent Jesse Madway. After years of talking about the sort of restaurant they wished their neighborhood of Glenview had — relaxed, family-friendly, with a top-notch beer list — they decided to open it themselves. The result is Paulista Brazilian Kitchen & Taproom.

What makes Paulista a destination spot is its approach to Brazilian food. Instead of bringing more steak to Oakland, Yamamoto highlights everyday Brazilian dishes — the sort of fare locals would eat at home or on the street.

In the mornings, Paulista feels like an airy cafe and low-key co-working space. Red Bay Coffee, freshly blended juices, and empanadas are all on offer, though the acai bowls are justifiably popular. Since the acai berry has been co-opted by the health food movement, it’s easy to forget these smoothie bowls have genuine roots in Brazil. At Paulista, they’re densely creamy, topped with granola and fresh fruit.

More options are added as the day progresses, culminating in a sizable dinner menu that Yamamoto continues to grow. For the most part, you’re looking at a few salads, entrées, and street food-style small plates.

I loved the coxinhas — teardrop-shaped fritters filled with shredded chicken, parsley, and cheese. They’re smaller than most other coxinhasyou’ll find in the Bay Area, but they achieve golden brown, crispy excellence and come with a deliciously sharp cilantro dipping sauce. That sauce comes with a number of the street snacks, such as the esfihas, small flatbreads brought to Brazil by Lebanese and Syrian immigrants. They taste like mini-pizzas, particularly the version topped with mozzarella and parmesan. The pão de queijo, freshly baked, cheese puffs made with tapioca flour, deliver wonderful flavor and a chewy, mochi-like texture. The empanadas, however, were hit-and-miss. A version filled with ground beef, tomatoes, and olives was surprisingly bland and unevenly cooked: about half the empanada was nice and flaky, the other half dry and doughy. The palmito, a vegetarian option with hearts of palm, olives, and cheese, and the sweet Romeo and Juliet, filled with guava preserves and fresh cheese, were more successful. When in doubt, go for cheese.

The bobó is thick, creamy, and full of shrimp. – PHOTO BY MELATI CITRAWIREJA

All of the aforementioned dishes make for fun appetizers or beer snacks, but trying to build a meal out of them would get pricey fast — each $3.50 empanada, for example, is about three bites.

Among the entrées, the feijoada is likely to be the most familiar to diners. It’s often called Brazil’s national dish, a comforting stew of black beans, linguiça sausage, beef, and pork ribs served in a clay pot. It’s thick, hearty, and just a tad smoky, with the meats nicely braised, and comes with typical sides of rice, collard greens, and farofa, toasted cassava flour.

I also enjoyed the bobó and moqueca, two very similar, yellow-tinted seafood dishes full of coconut milk, tomatoes, and bell peppers. I slightly preferred the bobó, a savory shrimp chowder, for its thick and creamy consistency — puréed cassava gives it extra heft. The thinner moquecacomes with shrimp or fish as well as a spoonful of bobó on the side.

As solid as both dishes were, I couldn’t help but feel like Paulista was holding back, like the flavors could deliver more punch. Sure enough, Yamamoto told me that he uses about a quarter of the amount of unctuous dendê oil (a type of palm oil) as most cooks in Brazil and only a tiny amount of malagueta pepper, which traditionally gives these dishes a bigger kick. He said he doesn’t want to overwhelm any palates, but if you desire oomph, you can request more pepper when you order.

Even though Paulista is fast-casual with counter service, the staff could use more polishing. Plates were dropped off with no comment or explanation, and it would have been nice to know how to best incorporate farofa in the various entrées, for example. (Yamamoto told me by phone that there’s no single correct way, but he recommends sprinkling a little over each bite.) And there was a missing dish that one Paulista food runner insisted we never ordered, but when I checked my receipt back at home, it turned out that I had paid for it after all.

Still, I appreciate that Yamamoto and Madway are constant presences at Paulista. They’re not above running food or slicing bananas. And they seem committed to making Paulista feel like a true community space. There’s a solid kids’ menu, and Yamamoto recently added vegan versions of the bobó, moqueca, and feijoada — proof of just how different Paulista is from the average Brazilian restaurant in the Bay Area.



Original post

Mr. Dewie’s at Paulista

By Paulista News No Comments

Brothers Ari Cohen, left, and Andrew Cohen, who founded the popular dairy-free ice cream brand Mr. Dewie’s, recently partnered with the Brazilian restaurant recently partnered with Brazilian restaurant Paulista in Glenview to have their ice cream served at the restaurant. (Courtesy of Esther and David Photography)

Mr. Dewie’s expanding dairy-free ice cream brand in Bay Area

OAKLAND — Mr. Dewie’s, the popular non-dairy ice cream, is looking to go a little more local.

The Bay Area brand, founded and run by brother duo Ari and Andrew Cohen, first made waves as a vegan ice cream made from cashew milk. The vegan ice cream was distributed and sold in grocery stores like Whole Foods from 2012 to 2016.

But, in 2016, after realizing they could control only so many factors in wholesale ice cream, they decided to become more local. They’ve pulled their ice cream from many retail shelves, and instead opened a number of local creameries and are also offering their ice cream at a few Oakland restaurants.

“We recognized that the opportunity to do this locally,” Ari Cohen said. “For me, it was an opportunity to now really connect with the community. We changed the business model and got out of the large distribution network and brought it back to the bay, which is where we’re from.”

Ari Cohen said he was first inspired to create a vegan ice cream about 10 years ago. He had always been a big cereal and milk fan, he said, so he was heartbroken when he discovered he was lactose intolerant.

“Here I was dairy intolerant, I was a cereal guy, I loved cold cereal and milk so I couldn’t do that anymore,” he said. “So I started making a pecan and date nut milk that was great over hot cereal like oatmeal. That nut milk was the precursor to my first ice cream, a salted pecan.”

The two brothers opened their first scoop shop on Solano Avenue in Albany last year, called Mr. Dewie’s Cashew Creamery, and now have a second that recently opened at the Emeryville Public Market. Cohen said the creameries have also allowed them to expand their flavor offerings as well.

The duo has also recently partnered with Brazilian restaurant Paulista, 4239 Park Blvd. in Glenview, to have their ice cream served there.

“We can do many more flavors, it’s just a unique opportunity and it’s a much better way to go,” Cohen said of their decision to get back to their roots.

Cohen, who lives in Glenview, said flavor testing still happens at his home and the ice cream is manufactured in San Leandro.

“It’s very difficult being in the grocery store distribution,” he said. “It’s really more about producing ice cream in pints and getting it on pints and sending it out and having no connection and having no control over it.”

He added that cashew milk can be finicky and is best consumed when at a particular temperature. Having their own brick and mortar stores and choosing their distributors has allowed them to have some control over the temperature their ice cream is kept at, which he said means happier customers.

“One of the things about being in our own shops is we have control over the temperature of the dipping cabinet, so it’s firm and creamy and easily scoopable,” he said.

Cohen met the restaurant owners of Paulista, Jesse Madway and Alex Yamamoto, through Glenview Elementary where their children go to school together. It was from that friendship that the decision to partner with Paulista was born. Paulista now has an ice cream cabinet where customers can order ice cream.

“They said ‘You really should bring Mr. Dewie’s in there,’” Cohen said. “The owners came down and tested our ice creams and just loved them. Really it was about taking a look at what Glenview really needed as a community. It (Paulista) really is a community oriented restaurant cafe and they brought in our ice cream.”

Cohen said he’s excited to look into future partnerships with restaurants and to also expand the number of creameries and the potential to make it a franchise.

And for those looking in grocery stores, Mr. Dewie’s can still be found in about 12 locations around the Bay Area, including at the original location, Farmer Joe’s Marketplace at 3426 Fruitvale Ave, Oakland.

by Sarah Tan
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